Apple announced the iPhone 18 lineup at Apple Park, unveiling a device featuring the Apple Intelligence Neural Engine — a dedicated AI chip enabling real-time voice translation in 72 languages and personalized health coaching entirely on-device. The headline features work without any cloud connection for maximum privacy.
The iPhone 18 Pro Max introduces an FDA-cleared medical feature capable of scanning skin conditions for early detection of melanoma with 94% accuracy in clinical trials. The device also tracks cardiovascular health biomarkers through an enhanced sensor suite. These features required FDA clearance obtained last month.
Pricing starts at $1,099 for the base iPhone 18 and $1,399 for the Pro Max. Pre-orders open Friday with general availability on August 22. Analysts expect record opening weekend sales driven by the health features.